THE PORTAL

FRANKFURT

2025

The Portal – A vision born from the desire to make sound healing as accessible, and as celebrated, as nightlife. More than a store, the Portal is an entryway into sound as a practice of connection, balance and expansion.

We designed an identity that feels both grounded and expansive — earthy browns for warmth and presence, deep blues for openness and spirit, and soft tones to bring lightness and ease. The logo reflects this harmony, balancing structure and flow.

(.) BRANDING      (.) SOCIAL MEDIA   ( ) PACKAGING (.) COLLATERAL DESIGN

Photos: @by__maikegrimm

Plain textured background with the words "the Portal" embossed in the center.
A layered collage featuring a black-and-white photo of a person, a light blue card with the words "the Portal" on it, and translucent paper with faint images of a water bottle and a small object, set against a dark background.
A hand holding a white object, possibly a spray bottle, over a pink ceramic pot with a white sign that reads 'the Portal.' in black text, placed on a white pedestal in a neutral-colored room.
A monochrome poster with the text "Sound Bathing the Portal is the New Clubbing" and an image of a small bowl and a glass dish.
A minimalist, gray, A-frame signboard on a concrete surface, with white text that reads: 'A Journey | Crystal Sound Atelier | Within the Portal. (Open)' and includes a website address at the bottom.
Gray booklet cover titled 'the Portal' with smaller text '[ CRYSTAL SOUND ATELIER ] by Friederike Kleinert' on a light gray background, accompanied by a white card with circular text and contact information.
Display of various colored glass bowls on white shelves with a large bright light or reflection in the center of the image.
A digital collage featuring a central photo of a person's arm and hand resting on a neutral background with the caption "The Sound of Returning." To the left, there are calendar dates with events and images of crystal bowls. To the right, there is a graphic with hands reaching towards the sky, accompanied by text about inner well-being and sound therapy.

EXPLORE MORE


001

LA CONSCIENTE


003

COCO CUINA VIVA


004

WEDDINGS


005

TASTE OF SICILY


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SAIL FAST


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INSIDE THE HOTEL


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TANE HACHI


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LUCLAY


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AME WELLNESS


011

MARÍA ESKITXABEL


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HOLON


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SUKHA RETREATS


014

GET TOGETHER


015

LUCY THE DELI