INSIDE THE HOTEL

NORTHERN SPAIN

2024

a hospitality group based in Northern Spain, offering a diverse selection of accommodations — from elegant boutique hotels to relaxed, design-forward hostels and contemporary apartments. Each space has its own personality, yet they all share the same foundation: a commitment to hospitality, closeness, elegance and sustainability.

Our work focused on creating a visual identity system that unifies all properties under one refined brand, while allowing each accommodation to express its own character. The main identity stands out for its minimalist and timeless design, while sub-brands adapt the style to fit different tones — from classic elegance to contemporary ease.

Explore, rest, feel — Inside The Hotel brings hospitality back to its essence.

(.) BRANDING       ( ) SOCIAL MEDIA   ( ) PACKAGING (.) COLLATERAL DESIGN

A paper list of hotels and accommodations in Spanish hangs from a metal clip in a room with beige walls, a window with closed blinds, a white curtain, a wooden table with a white mug on it, and a woven beige rug on a wooden floor.
A white folded paper fortune teller with the words 'Inside (TH)' printed on it, resting on a dark surface with shadows cast around.
Minimalist bedroom with a wooden bed frame, unmade white bed linens, a small wooden nightstand with a white textured lampshade and an open book on the floor. The wall is plain, and there is a large paper lantern hanging from the ceiling on the right side.
A white, speckled round plate with a white card resting on it. The card has Spanish text welcoming someone to their rest and mentioning a path to the sea, with the word "ALEMANA" at the bottom.
Cover of a hotel brochure or book featuring a minimalist hotel room scene with a bed, a side table, a single flower, and wall-mounted light fixture.
Hotel welcome tray with ceramic plates and a paper menu titled 'Sabores de la Tierra' on a beige plate.
A poster advertises Pamplona Apartments with a minimalist interior design. It features a beige wall with three wooden wall art pieces, a white cushioned chair with wooden legs, and a dark, rounded table on the right. The poster includes addresses: C/ POZO BLANCO, 20 and DUQUE DE AHUMADA, 7, with a phrase in Spanish at the top.
A postcard or advertisement for Pamplona Apartments featuring contact information on a bed with white bedding.
Dark textured surface with embossed text 'ESPOZ YMNNA' in the center.
Empty room with beige wood floor, plain white wall with shadows, and a single wooden lounge chair with beige fabric.
A brown rectangular card with white text, placed on a beige textured surface. The text includes 'ARRIAZUHOSPITAL', 'CASCO ANTIGUO', 'PAMPLONA', 'OLD TOWN', and the layout suggests it is a sign or a label for a location in Pamplona's old town.

EXPLORE MORE


001

LA CONSCIENTE


002

THE PORTAL


003

COCO CUINA VIVA


004

WEDDINGS


005

TASTE OF SICILY


006

SAIL FAST


008

TANE HACHI


009

LUCLAY


010

AME WELLNESS


011

MARÍA ESKITXABEL


012

HOLON


013

SUKHA RETREATS


014

GET TOGETHER


015

LUCY THE DELI