LUCY THE DELI

BERLIN

2024

Lucy The Deli brings a fresh and healthy concept to the heart of the city — celebrating vibrant ingredients and bold, nourishing flavors. From wholesome bowls and crisp salads to artisanal sandwiches and feel-good drinks, every dish is made with creativity, balance and care.

We redesigned the menu and packaging for their homemade products, giving the brand a modern and sustainable look. Clean lines, natural tones and thoughtful details come together to reflect Lucy’s essence — fresh, bright and full of life.

Let food define your health.

( ) BRANDING      ( ) SOCIAL MEDIA   (.) PACKAGING (.) COLLATERAL DESIGN

Two greeting cards inside a transparent envelope on a counter, with a black and white background of a coffee shop or cafe setting.
Illustration of a jar of homemade hazelnut butter with a minimalist design, labeled with product name and weight.
A menu titled 'Food' featuring various vegan and gluten-free dishes including sandwiches and chickpea pancakes, with some plates of food visible in the background.
A cylindrical container labeled 'Homemade Granola' on a plain surface with a plain background.

EXPLORE MORE

001

CANTIERA ESTUDIO

A sign with dotted borders displaying the word 'pray' in stylized cursive font. Below are three lines of text with address details and services, including brunch and yoga, in Spanish.

002

LA CONSCIENTE

Embossed text on a light-colored surface that reads 'the Portal'.

003

THE PORTAL

Close-up of black text on white background with a repeated design, including the words 'Cocina Viva' and the phrase 'Sabores que es visten' in Spanish.

004

COCO CUINA VIVA

Elegant dining table set with a white tablecloth, a baguette bread, a plate with a pink cocktail napkin and reddish drink, various glasses for water and wine, a small vase with green plants, and silverware.

005

WEDDINGS

A can of extra virgin olive oil from Taste of Sicily, labeled with 250 ml, harvested by tradition, and attributed to Linda Ambrosius.

006

TASTE OF SICILY

Black and white photo of a sailboat's mast, sails, and rigging on a cloudy sky, with text overlay about sailboat cruising, racing, and experience in the Canary and Balearic Islands.

007

SAIL FAST

White paper packet with the text 'Inside (TH)' lying on a beige surface, partially illuminated by light.

008

INSIDE THE HOTEL

009

TANE HACHI

White tag with a cutout shape of a lamp and the name 'Lüclay' printed at the bottom, hanging on a string against a plain light-colored background.

010

LUCLAY

A stack of greeting cards inside a transparent plastic sleeve on a beige surface.

011

AME WELLNESS

Smartphone on a beige surface displaying health habits tips, including images of a cup of tea and stretching, with the text 'Healthy habits are a form of self respect'.

012

MARÍA ESKITXABEL

Brochure for a group retreat at Masseria Schilma in Puglia, Italy, scheduled for September 29 to October 3, 2024, accommodating up to 10 guests with individual retreats available throughout the year, featuring a black and white photo of an outdoor courtyard.

013

HOLON

A person is sitting on a wooden table wearing white pants, showing their legs and part of their upper body, with one hand resting on the table and the other hand on their knee.

014

SUKHA RETREATS

A dark, two-tone background with white text and a line drawing of a chair, advertising a supper club event called 'Get Together Supper Club' with details about food, connection, and service in 2025.

015

GET TOGETHER

Gift card and menu for a restaurant called 'Lucia's', featuring a dish with waffles topped with greens, flowers, and sauce on a plate.

016

LUCY THE DELI