LUCLAY

ERICEIRA

2024 / 2025

Luclay Ceramics offers handmade pieces crafted in Portugal, inspired by nature’s perfect imperfections. Each object reflects a dialogue between form and texture, celebrating the raw beauty of the natural world and the quiet poetry found in simplicity.

For the identity, we drew inspiration from the organic shapes and tactile qualities of clay — its warmth, its grounding nature, its quiet strength. The design feels earthy, minimal and timeless, with soft tones and raw textures that echo Luclay’s connection to nature and craftsmanship.

(.) BRANDING      (.) SOCIAL MEDIA   ( ) PACKAGING (.) COLLATERAL DESIGN

A gift card with a ceramic mug and plate illustration, with the text 'Lüclay', placed on a textured surface with scattered paper cups and paper scraps around it.
A poster for a ceramic workshop in Mafra, Portugal, scheduled from 10 to 12 am, featuring a minimalist design with a grayscale image of two ceramic cups stacked vertically, and text indicating the workshop details.
Blurry image of a woman. Shelves with ceramic dishes and decorative items. Text overlay says 'Lüclay'.
Three white ceramic vases of different shapes arranged on a beige background.
A white sign with a cut-out outline of a tea kettle and the word "Lüclay" hanging above a table with ceramic tableware and a book.

EXPLORE MORE


001

LA CONSCIENTE


002

THE PORTAL


003

COCO CUINA VIVA


004

WEDDINGS


005

TASTE OF SICILY


006

SAIL FAST


007

INSIDE THE HOTEL


008

TANE HACHI


010

AME WELLNESS


011

MARÍA ESKITXABEL


012

HOLON


013

SUKHA RETREATS


014

GET TOGETHER


015

LUCY THE DELI