SOMEWHERE is a specialty coffee brand built around a different approach to the coffee ritual. With decaf as its signature, the brand challenges the idea that coffee needs caffeine to be enjoyed, turning it instead into an invitation to slow down, be present and savour the everyday.

We created a visual identity that reflects the balance at the heart of SOMEWHERE — structured yet warm, minimal yet full of character. The monospaced logotype was softened through subtle adjustments to its letterforms, giving the brand a more human and approachable feel. A warm, neutral palette and understated graphic language complete an identity designed to feel calm, timeless and intentional, much like the ritual it represents.